2016 Amazon品牌备案领锐者最全详解

amazon品牌备案需要什么资料?

1.首选需要品牌受理书或者品牌书(美国站提供美国的 英国站提供英国的)

常见问题:

Q:我只在美国站注册了品牌是否可以在英国站备案?

A:按照道理讲是根据你品牌注册地的,但是领锐者操作过几个美国商标但是在英国站通过了

Q:我在美国站备案了,在其他站还需要备案吗?

A:需要备案,每个站点都是不同的

Q:什么是商标受理书?

A:备案不一定非要等商标书下来就可以提交备案,只要商标局受理了就会返回一个注册受理书

2.需要一个产品实拍图

清晰看到logo在产品上(以前贴个标签就能过,现在不行了)

3.需要一个产品包装图

清晰看到logo在产品上(以前贴个标签就能过,现在不行了)

现在领锐者的客户大量的问题都是卡在 2 3上面

那到底什么样的是合格的?

产品logo清晰 包装logo清晰 像素1000px以上

1

2

因为大量的卖家进行品牌注册 品牌备案提交 amazon审核团队加强了标准,审核团队是专门的一个团队,我们其实很好奇到底是什么团队在做品牌审核,根据判断,提交的图片由程序来进行检验,只要非常清晰会立即检测出,

如果不清晰就检测不出会收到下面反馈:

Thank you for your interest in the Amazon Brand Registry. Unfortunately, we are not able to approve your application at this time.

The images you have provided do not clearly show professional branding on your product. Please provide us images that show the professional branding on your product clearly.

The images you have provided do not clearly show professional branding on your product package. Please provide us images that clearly show the professional branding on your product package clearly.

You are welcome to apply again in the future. For more information, search on Amazon Brand Registry in seller Help or refer to this Help page –
https://sellercentral.amazon.com/gp/help/200955930

If you are a reseller of products manufactured by other companies that do not have UPCs, consider requesting UPC exemption. For more information, refer to this Help page –
https://sellercentral.amazon.com/gp/help/200426310

Thank you,
Amazon Services

另外贴标签的产品现在通过很难,能通过的极少

Q:我们的产品就不适合印在上面只能印标签,怎么办?

A:做喷印,amazon是判断不出来你的产品是不是适合贴标签的,成规品牌都会在产品上体现,你看看apple的产品上有没有把logo印上?大件的车logo有没有?连房子上面就印上开发商名字?

品牌本该如此。

图片不合格官方回复内容:

image

产品贴标签官方回复:

image

4.需要一个品牌网站

有购物系统的,一定是要能购物的!!

Q:什么是购物网站?

A:产品有价格显示,能加入购物车,能支付

 
Q:收到下面邮件

Thank you for your interest in the Amazon Brand Registry. Unfortunately, we are not able to approve your application at this time.

The website does not show your brand of products. Please provide us a link to a functional website that shows the brand of products for which you are applying.

The images you have provided do not clearly show professional branding on your product. Please provide us images that show the professional branding on your product clearly.
The images you have provided do not clearly show professional branding on your product package. Please provide us images that clearly show the professional branding on your product package clearly.
You are welcome to apply again in the future. For more information, search on Amazon Brand Registry in seller Help or refer to this Help page –
https://sellercentral.amazon.com/gp/help/200955930

If you are a reseller of products manufactured by other companies that do not have UPCs, consider requesting UPC exemption. For more information, refer to this Help page –
https://sellercentral.amazon.com/gp/help/200426310

Thank you,
Amazon Services

A:这个是提交时候机器自动回复的,收到此内容继续提交品牌备案

 

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